Information Fantasies Publication
2026

Cover and layout design for the introduction of Information Fantasies, a text by Xiao Liu. Printed on 120gsm paper with a 325gsm soft cover, and loop staple bound.

Rutgers Landmark CollectionIllustration, Merchandise, Typography
2025

A series of five designs commissioned by the RU Office of Trademark Licensing for the 2025 Rutgers Special Collection: an annual, limited-time showcase of merchandise that celebrates university pride.

I was tasked with creating designs that captured the unique markers of each city. Final deliverables included two illustrations for New Brunswick, one for Camden and Newark each, as well as one design focused on our campus buses.

Daily Targum Graphics Identity, Social Media
2023–2025

Article graphics created for various desks at The Daily Targum, Rutgers University's official student-run newspaper.

Introduced a new visual identity for Editorials, a weekly column discussing topics ranging from global and local news, pop culture, to economics. Article views express the collective opinions of the previous Editorial Boards.

dailytargum.com ↗︎

RU Voting?Animation, Social Media
2025

Instagram posts designed for the Center for Youth Political Participation and RU Voting, an initiative aimed towards college students to increase civic engagement. Posted for the 2025 NJ gubernatorial race.

Inspired by historical American campaign posters, the letterpress style was modernized and animated to attract the attention of a younger voting demographic.

As Above, So BelowIdentity, Poster, Social Media
2026

Visual identity system for the 2026 BFA Design Thesis Exhibition, where I designed collateral like stickers, posters, and social media assets to promote the show.

The identity uses organic and digital elements to invoke the sense of interconnectedness at a microscopic level, between us and the earth, and through each other as individuals, artists, and peers.

Collaborators: Izzie Alvarez, Van Aileen, Yasmeen Allafi, Skye Jung, and Zion Lim.

Early renditions of the show’s poster.

RU Division of Student Affairs Layout, Merchandise, Social Media
2024–2026

Promotional materials for various departmental campaigns under Student Affairs. Assets were created for use across multiple platforms, both print and digital.

Designed a t-shirt and tote bag distributed to thousands of incoming students for this year’s New Student Orientation.

“ef” lyric videoAnimation
2025

A one-minute experimental lyric video for the song "ef" by chanel beads.

Given the prompt "Recycle, Regenerate, and Renew," I found inspiration from the repetition of the question “will my instinct / be good?” and the natural cycle of self-questioning, uncertainty, and want that the rest of the song describes.

Watch here ↗︎

rhythmsLayout, Publication
2025

A short book detailing the unintentional rhythms of my life. By documenting my lack of routine, it creates them, turning my natural tendencies into an organized series of diagrams.

5 by 8 inches. Printed on recycled cardstock + 100gsm vellum paper, and spiral bound.

2026 CalendarIllustration, Layout
2026

A single page, single-color risograph of the 2026 calendar year. 8.5 by 11 inches. Printed on various colored cardstock sheets at Infinite Repeats, a community print shop based in Charlottesville, Virginia.

ELLIOT DONG

Elliot is a graphic designer based in NJ, working across publication and merchandise design.